Digital innovation for the good of people, planet and business

September 22, 2021
Strategy & Innovation
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    At the end of 2015, Italy, together with 192 other member countries of the UN, signed the 2030 Agenda for Sustainable Development. It is a program of action divided into 17 goals or Sustainable Development Goals - SDGs - aimed at promoting development while protecting our fragile planet.

    The countries that have taken up the challenge have committed themselves to achieve the targets set by 2030. But what can we do in our own small way, as a community, business entity, or company, to accelerate sustainable development and enable global peace?

    As the Business Design division of the Spindox Group, we understand the contribution of digital innovation to sustainability and we want to share our principles.

    Bixuit is committed to the sustainable growth of digital businesses
    through the innovation of methods, tools and strategies.

    As designers and ethical thinkers, we will do our part to change and improve the world we live in with our skills.

    But first, let us see where Italy stands in the sustainable development plan and what global movements to be aware of.

    Italy in Sustainable Development Plan

    According to the data of the 2020 report of the Italian Alliance for Sustainable Development, Italy did not pay the right attention to the objectives before the pandemic, especially to the objectives of enterprises, innovation, and infrastructures, and Sustainable Cities and communities (which are points 9and 11 of the Agenda).

    However, as the overall results were not satisfactory, the UN proclaimed the Decade of Action at the end of 2019 to accelerate the "recovery" actions. The pandemic has had a huge impact on the achievement of the targets.

    Sustainable Development Report, Italy 2021

    Let us return to Agenda Item 9, which concerns us a bit more specifically.

    Here, the indicators examined range from the population using the Internet, the number of mobile broadband connexions, logistical performance in terms of the quality of trade and transport infrastructures, to the issue of research and female graduates in science and mathematics.

    Overall, Italy still has a long way to go in terms of business, innovation, and infrastructure, but at the same time, the trend must be in line with the Sustainable Development Goals. There are still some challenges to overcome, such as the gap in internet access by income group.

    In addition to the major program UN, there are global initiatives that challenge companies on sustainability issues, think B Corp or the more recent The Climate Pledge.

    Doing business doing good: from B Corp to The Climate Pledge

    The sustainability movements are in full swing, and here we report on two exemplary examples.

    Launched in 2006, B Corp aims to spread an evolved business paradigm that's not just about profit. Certified B Corp companies stand out precisely because they innovate to improve their impact on their employees, the reference community, stakeholders, and the environment. For these companies, achieving economic results is just as important as creating benefits for society and the environment. To learn more about becoming a B Corporation at this point, visit the B Corporation website.

    The Climate Pledge was born in 2019 from the Amazon and Global Optimism meeting with the goal of zero carbon emissions by 2040. More and more companies are joining the movement to combat the climate crisis by developing low-carbon products and services. To learn more, visit The Climate Pledge website.

    There are many other initiatives that we may talk about in another article, but what unites all of these projects is the paradigm shift that - you can say it until the day before yesterday - the current society that has plundered the planet in the name of profit from every resource.

    Principles of digital innovation for sustainability

    Digital innovation can and must be sustainable.

    For us, the principles of digital innovation for sustainability are three:

    1. Embody Change - accept change, but more than that, be agents of change

    2. Promote Diversity - have symbols of change that unite the global community

    3. Protect the Planet - the very existence of each of us depends on how we treat this planet.

    Embodying change means being aware of change and acting for it.

    Supporting diversity means making ethical choices and giving back dignity and equal opportunity to every person in the global community.

    Protecting the planet is a necessary condition for our survival. It is our close connection with nature that enables us to rediscover respect for living beings and to bring ourselves into balance.


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